The cost to acquire a new customer has gone up by nearly 50% in the past five years and shows no signs of slowing down, making it more important (and…
Today’s online shoppers don’t just want personalized content — they expect it. No longer is it enough to just add customers’ first names to your email subject lines and call…
Many B2B companies today are making the move into selling direct-to-consumer (D2C). This allows companies to grow revenue, control their branding better, and provide a more personal customer experience. But…
Think of the last time you bought flowers online. Chances are it was for a specific occasion. Most retailers selling occasion-based products obsess about driving repeat purchasers while minimizing churn…
With the increasing focus on engagement, it’s time to dust off a few tried-and-true email marketing strategies to help you and your subscribers have a happy 2018.
See what a few of our talented speakers had to say about the best way to keep customers engaged with your brand all year round.
Bulked up holiday sending can have dire consequences for engagement once things settle down in the new year. Escape the spam filter and boost your open rates with these tips.
For years, savvy businesses have been coming up with ways to keep existing customers engaged. Let’s look at a few of the best.
Remind your long lost customers why they shopped with you in the first place, and with the right message, you’ll soon be welcoming them back with open arms.
Retailers want to acquire customers for life, not just one sale. Let’s take a look at how to achieve this long-term goal with a few notes from the B2B playbook.
Is your list ready for the holidays? Now’s the time to make sure your subscribers are going to engage with you before the busy season arrives.
Don’t be afraid to “break up” with inactive subscribers and turn your attention to your loyal fans. Sometimes, saying goodbye is the best thing you can do.
Far too many brands still underestimate the opportunity that digital receipts can offer. Don’t be one of them!
When it comes to email deliverability, sometimes breaking up with unengaged subscribers is the best thing to do.
To make your messages stand out and encourage more opens, it’s important to get to know your subscribers. See how segmentation gives you a leg up.