90-Second Partner Intro: Bounce Exchange, Custora, Persado, Something Digital, TurnTo


Waynette Tubbs

They say New York is the city that never sleeps, and at Commerce Marketing Spotlight last week we felt that exciting energy buzzing through the crowd. We learned a lot from our presenters, and we heard a 90-second introduction from each of our partner sponsors. At the end of each 90-second intro, the partners raffled off a prize. The prizes were so fantastic I was sure we were going to have a mini Let’s Make a Deal episode right then and there. Even if you didn’t win an Apple Watch or a $250 gift certificate to Neiman Marcus, you’re still a winner in our book. By the way, did anyone find out what was in the “Love Letter” that Brett Robbins included in the Custora gift?

Here what I learned about our sponsors:

Bounce Exchange’s People-Based Marketing (PBM) cloud is the first new channel with scale in 10 years. With offices in NYC and London, and named the fastest growing software company in America by Inc Magazine in 2016, they currently power thousands of digital properties, expanding across a multitude of industries. For the first time, marketers have a meaningful revenue channel outside of Google, Facebook and email. We are trusted by many global enterprises, including Forever21, Avis, Jet.com, Lufthansa, Sears, Uniqlo and Comcast.

How they do it:

  • Hyper list growth: Identify and collect emails from highest intent prospects to turn them into customers.
  • Behavioral email: Increases the scale and send volume of behaviorally triggered emails.
  • People-based marketing: Leverage true PBM tactics to target visitors shopping across different sessions and devices.

Custora is an advanced customer segmentation platform that puts the power of predictive analytics in the hands of marketers. They help retail brands improve the ROI of their email, display, direct mail, and Facebook campaigns. Custora aggregates data from disparate sources, surfaces smart (and predictive) customer segments, integrates with systems of engagement to execute more effective acquisition and retention campaigns, and measures the impact at the customer level. Over 100 brands including Nordstrom, Ann Inc., Tiffany & Co., Crocs, and Teleflora use Custora to acquire higher value customers, increase revenue earned from existing customers, and improve team efficiency. (Check out their podcast with Bronto’s Greg Zakowicz.)

How they do it:

  • Aggregates data from sources such as offline and online orders, email engagement website engagement and CRM systems.
  • Enriches each customer profile with a suite of predictive models to surface data such as product preference, price point preference, discount preference, lifecycle stage and propensity to return items.
  • Integrates with the Bronto Marketing Platform and other channels such as Facebook and display, enabling marketers to seamlessly deploy segments into any of their marketing execution systems.

Persado is the leading provider of AI-generated marketing language for the most innovative brands. The Persado Marketing LanguageCloud leverages machine learning algorithms and the largest database of marketing language in the world to help marketers identify the language and emotions that resonate with audiences at scale, driving significant uplift in engagement and conversions. Use Persado in conjunction with the Bronto Marketing Platform to unlock the power of emotions and language for your email subject lines.

How they do it:

  • Eliminate creative limitation and bias from the message development process that hinders performance.
  • Use artificial intelligence technology to automatically generate content that maximizes engagement with any audience, at scale.
  • Gain insight into the linguistic variables (such as emotions, call to actions and product features) that inspire your customers to act.

Something Digital is an interactive agency specializing in ecommerce, website design, digital marketing and user experience. They deliver high-quality outcomes through creating innovative, successful ecommerce experiences for leading brands in the retail space. Something Digital can carry a project from concept to launch – and they’ll even step in to complete unfinished work and provide ongoing support. They’re a Magento Enterprise Solution Partner and a Shopify Plus partner with an award-winning, on-shore technical team.

How they do it:

  • Builds and grows ecommerce stores, and websites.
  • Uses ecommerce best practices to create engaging customer-centric design that drives sales and increases conversion.
  • Provides ecommerce strategy and optimization, development and creative services, 24/7 performance monitoring and hosting to ensure your site grows with your business.

TurnTo is the fastest-growing provider of customer content solutions to top merchants and brands. They help brands and merchants be relevant to the customers of today through innovative user-generated content tools and tactical insights that help optimize customer acquisition, activation, retention, revenue and referrals. Shoppers receive the information and inspiration they need at every step of the decision-making process. Marketers get the tools, insights, and processes they need to cement their relationships with customers.

How they do it:

  • Four innovative applications that work together: Ratings and Reviews, Community Q&A, Visual Reviews™ and Checkout Comments™.
  • Engaging on several platforms: Mobile, visual, short-form and conversational.
  • More content variety helps you gain deeper understanding of customers’ purchasing motivations.

Let your account manager know if you have any questions or would like to be introduced to these or any of our fine partners. Thanks again to Bounce Exchange, Custora, Persado, Something Digital and TurnTo for sponsoring the NYC Commerce Marketing Spotlight. Be sure to attend an upcoming Commerce Marketing Spotlight in Los Angeles, Sydney or Melbourne.

One Response to “90-Second Partner Intro: Bounce Exchange, Custora, Persado, Something Digital, TurnTo”


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