The Commerce Marketer Podcast: Symmetrical Marketing and Enhancing the Happiness Quotient

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto
Guest: Mariel Bacci, Sr. eCommerce Strategy Lead, BVAccel
Topic: Symmetrical Marketing and Enhancing the Happiness Quotient

If your marketing email has a 40% open rate, then 60% of your subscribers never see it. And that doesn’t include the people who haven’t signed up for your emails. That’s why it’s critical to consistently and clearly convey your message across all channels. Focusing on symmetrical marketing can help you do just that while meeting consumer expectations.

In this episode of The Commerce Marketer Podcast, I sit down with Mariel Bacci, senior ecommerce strategy lead at BVAccel, to talk about the importance of symmetrical marketing and how it relates to the happiness quotient – and even how Snoop Dogg plays a role in all of this.

We discuss:

  • Symmetrical marketing and why you need it.
  • How to start planning a successful symmetrical marketing campaign.
  • The makings of a good landing page.
  • How user-generated content (UGC) empowers your symmetrical marketing campaigns.
  • Why thinking “mobile separate” may be better than “mobile first.”

For more information on BVAccel, contact Mariel or visit them online: | | @BVAccel

We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing

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