The Commerce Marketer Podcast: Hiring and Motivating Seasonal Customer Service Reps in Retail

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Stefanie Frenking, Head of Recruiting and Feel Good Management, Spreadshirt

For retailers, the holidays and other peak seasons are a critical time for driving revenue. For many, hiring part-time help is a necessity, but it comes with a number of challenges. These seasonal team members quickly become the face of your brand, and the service they provide can truly make or break a customer relationship.

In this episode of The Commerce Marketer Podcast, I sat down with Stefanie Frenking, head of recruiting and feel-good management at Spreadshirt, to discuss how the company approaches hiring seasonal employees, what they consider when forecasting headcount, and how they make these temporary employees feel invested in the company.

You’ll hear about:

    • The biggest challenges when it comes to hiring.
    • How early you should begin your search and where to look.
    • The evolution of the onboarding process.
    • What to look for in a potential seasonal employee.
    • How to make employees feel invested in serving your customers.

Listen Now:  Apple Podcasts |  Google Play |CastBox |  Stitcher |  TuneIn |  YouTube

To contact Stefanie or learn more about Spreadshirt: | @Spreadshirt |

We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing | Become a podcast guest

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Apple Podcasts, Google Play or many other places where you listen to podcasts.


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