Facebook Marketing: A Guide to Optimized Images

Anna Pfeiffer, Senior Marketing Strategist

Anna Pfeiffer, Senior Marketing Strategist

The fact that Facebook can offer highly accurate targeting is no marketing secret. With over a billion users and a massive amount of data and user activity that can be used to pinpoint interest groups, Facebook promotion is a must for any online marketing campaign. But even if you use one of the many available tools to help you generate the segmented audiences that are most likely to respond to your page promotion or targeted ad, you’re not maximizing your marketing spend if you don’t put your best foot forward from a visual perspective.

Key to this is making sure image dimensions are correct. Using the appropriate size will ensure that your graphics aren’t blurry and that your Facebook page and ad are both as visually attractive as possible. After all, we are visual creatures! And with that in mind, here are some of the dimensions you should adhere to when it comes to posting images or links on Facebook.

Profile and Cover Images

The hallmarks of the Facebook page are the profile picture and the cover photo. To optimize their appearance, the profile picture should be 180 x 180px, and the cover photo should be sized to 828 x 315px.

Shared Images

If you want to share an image, the recommended upload size is 1200 x 630px, while the recommended size for a shared link and shared video are 1200x627px and 1200x675px respectively.

When it comes to Facebook’s pages, designed for businesses and brands, there are a number of additional dimensions to keep in mind.

Links and Offers

If you want to post a link or offer in your news feed, the recommended image size to accompany the link is 1200 x 628px on your desktop and 560 x 292px for mobile.

News Feed Images

For images posted on your news feed, the recommended size is 1200 x 900px. If you don’t use the right dimensions when uploading your image, Facebook will end up centering a portion of your image instead, which is certainly not ideal for driving engagement and clicks.

Page Sharing

Lastly, if you are looking to share a page event/page post, use 1200 x 444px. The dimensions for a page post video are 1200 x 675px. And any images that accompany events should be 1920 x 1080px.

The competition is fierce these days. Ensuring that your images look professional and engaging is critical. Follow these guidelines, and you’ll have a Facebook page or ad that really shines. Reference this handy infographic from TechWyse that details all recommended graphic dimensions, and you’ll never be left scratching your head on image sizes again.


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