The Commerce Marketer Podcast: The Tricks – and Treats – of Being an Entrepreneur

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Pete & Allison Behringer, Owners, Sweet Pete’s Candy

Candy may be fun, but business can be hard. Viewers of the TV show The Profit witnessed this during season two when Sweet Pete’s Candy was front and center. Sweet Pete’s was a small candy shop faced with many business challenges: Driving in-store traffic while in a less-than-ideal location, creating a customer experience that would encourage customer loyalty, and growing a business while being under-equipped, under-staffed, and saddled with a partner who kept pulling money out of the business rather than reinvesting.

In this episode of The Commerce Marketer Podcast, I am joined by two confectionary conquistadors, the founders of Sweet Pete’s Candy, Pete and Allison Behringer. We’ll discuss the importance of the in-store customer experience, how it continues to evolve, ways to navigate entrepreneurial challenges, and what Marcus Lemonis taught them about business.

In this episode you’ll hear about:

  • The genesis and evolution of the in-store customer experience.
  • What drove the need to expand product offerings in-store.
  • Challenges of working alongside a complimentary, but separate, business.
  • Some of the biggest entrepreneurial challenges faced when starting out?
  • The surprising candy creation that never got a rabid fanbase.
  • Advice for how to persevere through those difficult business moments.
  • Candy thumbs-up and thumbs-down: Which ones make the grades?

Listen Now: Apple Podcasts | Google Play | CastBox | Stitcher | TuneIn | YouTube

To learn more about Sweet Pete’s Candy: | |@SweetPetes | @SweetPetesCandy

We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing | Become a podcast guest

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Apple Podcasts, Google Play or many other places where you listen to podcasts.


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