The Commerce Marketer Podcast: Ted Rubin Talks Retail

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Ted Rubin, Co-founder, Prevailing Path | CMO, Photofy | CMO, Brand Innovators |

The customer experience matters. Don’t think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store’s online experience and not-so-customer-friendly policies keep preventing him from closing the deal.

For this episode of The Commerce Marketer Podcast, I sat down with Ted – renowned social marketing strategist, co-founder of Prevailing Path and CMO at Photofy – for a wide-ranging discussion about the state of retail in 2018. Where are we headed? How does social fit in? What can retailers can do to show consumers that they know them?

In addition, we talk about:

  • The next big thing in retail for 2018.
  • A real-life experience that’s causing one company to lose customers.
  • The new EDLP (everyday low price).
  • Why product recommendations make powerful tools.
  • The vulnerability of Amazon.
  • What makes someone buy from you again and again and again.
  • How important engagement has truly become for brands.
  • Where conversational commerce is heading in 2018.

Listen Now:  Apple Podcasts |  Google Play |CastBox |  Stitcher |  TuneIn |  YouTube

For more information on Prevailing Path or Photofy, contact Ted or visit them online: | @TebRubin | @PrevailingPath | @PhotofyApp

We welcome your feedback and invite you to share any topics you’d like to hear more about. | @WhatsGregDoing

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Apple Podcasts or Google Play.


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