The Commerce Marketer Podcast: A Millennial Marketing Expert Dishes the Dirt

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto
Guest: Jeff Fromm, Partner at Barkley, President of FutureCast (
Topic: Everything You Need to Know About Millennial Marketing

If a millennial eats at a restaurant but doesn’t post a picture of it on Instagram, did it happen? Millennials have started to redefine many consumer culture trends. While some people stereotype them as entitled, lazy and unsocial, that couldn’t be further from the truth. If you want to know what millennials are all about and how to reach them, this episode is for you!

In this episode of The Commerce Marketer Podcast, I sit down with millennial marketing expert Jeff Fromm. Jeff is the president of FutureCast and founder of both and the youth trends marketing conference Share.Like.Buy, he’s a Partner at Barkley and he’s written three books on millennials. This guy knows millennials, and today, he gives us the real dirt on what they’re are all about.

We discuss:

  • The No. 1 missed opportunity for retailers when it comes to millennials.
  • Why loyalty programs often fail and what you should do to secure millennial loyalty.
  • How marketing to millennials is like running a marathon.

For more information on Barkley, contact Jeff or visit them online: | |
On Twitter: @BarkleyUS | @JeffFromm | @MillennialMktg

We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing

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