The Commerce Marketer Podcast: May the On-Demand Economy Be With You

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Scot Wingo, Founder & CEO, Spiffy Founder & Executive Chairman, Channel Advisor, Co-Host, Jason & Scot Show

Consumers love to get things they want – when they want them. The on-demand economy has disrupted traditional consumer services, much like ecommerce and online marketplaces disrupted traditional retailers. From on-demand grocery delivery to rideshare drivers delivering dinner, the on-demand economy is continuing to evolve.

In this episode of The Commerce Marketer Podcast, I am joined by Scot Wingo, founder of the on-demand car care service Spiffy. We’ll discuss how the on-demand economy has changed over the past several years, common reasons why on-demand companies fail, challenges with user adoption, and how to evolve and grow in an increasingly competitive space.  And what the heck – we’ll even talk some Star Wars too!

In this episode you’ll hear about:

    • Has on-demand hit its peak or are we just starting?
    • The biggest challenges of starting an on-demand business.
    • Lessons on-demand customers can teach online and omnichannel retailers.
    • Challenges Spiffy faced with scaling and how they overcame them.
    • What Amazon taught Scot about an effective on-demand business.
    • How listening to customers propelled the business forward.
    • Which data points can suggest the right markets to expand to?

Listen Now: Apple Podcasts | Google Play | CastBox | Stitcher | TuneIn | YouTube

To contact Scot or learn more about Spiffy/Channel Advisor:

LinkedIn | |@GetSpiffy | @ScotWingo | Jason & Scot Show |

We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing | Become a podcast guest

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Apple Podcasts, Google Play, or many other places where you listen to podcasts.


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