The Commerce Marketer Podcast: Marketplace Bootcamp and the Keys to Successful Selling

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Gregg Shupe, Sr. Product Marketing Manager, ChannelAdvisor

When you think of marketplaces like Amazon, Walmart, and eBay, do you think friend, foe, or frenemy? Selling on marketplaces is no longer as easy as throwing up a product listing and watching it sell. In today’s competitive environment, it takes consideration at every step of the process, from marketing and selling to fulfillment.

In this episode of The Commerce Marketer Podcast, you get two Gregs for the price of one. Whether you’re just starting out or have a full-fledged marketplace operation, my guest today knows it all. I sat down with Gregg Shupe, Senior Product Marketing Manager at ChannelAdvisor, where we discussed how to begin and improve selling on marketplaces, what makes a good product listing, product reviews, and the pros and cons of different fulfillment options.

You’ll hear about:

  • How to choose which marketplaces are right for you.
  • Too much or too little? What makes for a good product description?
  • How critical is advertising spend to success on marketplaces?
  • Factors to consider with setting the right price for your product.
  • How much free shipping actually affects customer purchases.
  • Which criteria to look at when determining if FBA is right for you.

Listen Now: SpotifyApple Podcasts | Google Play | CastBox | Stitcher | TuneIn | YouTube

To learn more about ChannelAdvisor: | | Twitter: @ChannelAdvisor | Instagram:  @ChannelAdvisor

We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing | Become a podcast guest | #TCMpodcast #BrontoPodcast

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Spotify, Apple Podcasts, Google Play or many other places where you listen to podcasts.


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