The Commerce Marketer Podcast: Finding Authenticity in Brand Photography June 5th, 2018 David Luther David Luther David Luther Author BioDigital content strategist, content outreach specialist, content writer, SEO expert, and hot sauce aficionado. Read More About David David Luther Images are visual punctuations that help tell a story. And for consumers, the more authentic the imagery, the better. From email marketing and website imagery to Instagram and Snapchat, we live in an image-driven online world, and brands have had to jump on board to keep up. But while social influencers and user-generated content can help with these efforts for more authentic imagery, brands can’t rely on their customers alone to produce their content. In this episode of The Commerce Marketer Podcast, I sat down with John DeMato, owner and photographer at DeMato Productions, to discuss how to create authenticity in images, even when they’re professionally shot in-house. Listen to the full podcast episode on Apple Podcasts and Google Play, and as always, don’t forget to rate review and subscribe.