The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Guest: Brett Robbins, Head of Business Development, Custora
Topic: Driving Customer Loyalty Through Segmentation and Sock Puppets

Consumers want and expect relevance in their email marketing, and retailers know this. While segmentation exists, it’s all too common that the execution is lacking. So where’s the disconnect? It could be due to a variety of factors, from the lack of internal resources to the wrong segmentation strategy. One thing we know is that achievable opportunities are out there, regardless of the size of your marketing department.

I spoke to Brett Robbins, Head of Business Development at Custora, about how retailers can use data to create a unique and differentiated customer experience. From farketing to ERR to sock puppets, this is one episode you won’t want to miss.

In this episode of The Commerce Marketer Podcast, we discuss:

  • Email sensitivity modeling.
  • Farketing – what is it and how does it impact your email program?
  • The unsubscribe KPI most advanced retailers are using today.
  • Two things that can help you build customer loyalty.
  • The best way to increase your early repeat rate (ERR).
  • How to use segmentation in social advertising.
  • How personalization and segmentation will change over the next five years.

For those who want to get right to the content, fast forward to the 9:55 mark.

For more information on Custora, contact Brett or visit them online: | | Sock Puppets Video

We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing | Upcoming Events

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can subscribe to our series via Apple Podcasts or Google Play.


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