The Commerce Marketer Podcast: Is Customer Lifetime Value Dead?


David Luther

Author Bio

Digital content strategist, content outreach specialist, content writer, SEO expert, and hot sauce aficionado.

For many marketers, customer lifetime value (CLV) is a primary KPI for identifying their best customers. Jay Dunn, partner and CMO of Chief Outsiders, believes this is a mistake. He says the concept of CLV has changed in recent years and warns that marketers must reevaluate what it means to them.

In this episode of The Commerce Marketer Podcast, I sat down with Jay to discuss the common misconceptions of customer lifetime value, the value of post-purchase email marketing, the fine line between customer loyalty and bribery, and his life on the road as a professional musician.

Listen to the full podcast episode onApple Podcasts or Google Play, and as always, don’t forget to rate review and subscribe. 


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