The Commerce Marketer Podcast: Is Customer Lifetime Value Dead? March 12th, 2018 David Luther David Luther David Luther Author BioDigital content strategist, content outreach specialist, content writer, SEO expert, and hot sauce aficionado. Read More About David David Luther For many marketers, customer lifetime value (CLV) is a primary KPI for identifying their best customers. Jay Dunn, partner and CMO of Chief Outsiders, believes this is a mistake. He says the concept of CLV has changed in recent years and warns that marketers must reevaluate what it means to them. In this episode of The Commerce Marketer Podcast, I sat down with Jay to discuss the common misconceptions of customer lifetime value, the value of post-purchase email marketing, the fine line between customer loyalty and bribery, and his life on the road as a professional musician. Listen to the full podcast episode onApple Podcasts or Google Play, and as always, don’t forget to rate review and subscribe.