The Commerce Marketer Podcast: Customer-First SEO and the Marketing Overlap

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto
Guest: Randy Kohl, Director of Content & Digital Strategy, Gorilla Group
Topic: Customer-First SEO and the Marketing Overlap

SEO is an ingredient, not a recipe. For some marketers, it’s not traditionally been part of their day-to-day. But with the evolution of consumer expectations, mobile dominance and the rise of voice search, there is a growing overlap between overall marketing strategy and SEO practices.

I spoke with Randy Kohl, Director of Content & Digital Strategy at Gorilla Group, about how SEO is changing from a conceptual level, and how it relates to a broader content strategy from the marketing department.

In this episode of The Commerce Marketer Podcast, we discuss:

  • The pivotal forces driving changes in SEO today.
  • How content plays a role in SEO strategy.
  • Planning for micro-moments and how it impacts SEO strategy.
  • The evolution of voice search and its impact on SEO.
  • How ad-blocking software plays into the mix.

For more information on Gorilla Group, contact Randy or visit them online: | | @GorillaCommerce

We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can subscribe to our series via Apple Podcasts or Google Play.


XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code class="" title="" data-url=""> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> <pre class="" title="" data-url=""> <span class="" title="" data-url="">