The Commerce Marketer Podcast: Real-Time Contextual Marketing and Email Personalization

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto
Guest: Justin Foster, Co-founder, Liveclicker
Topic: Real-Time Content and the Personalization of Email

When it comes to email, consumers expect personalized, engaging content. But what does that look like? Today, we have the technology to deliver personalized emails based on time, device and even the location of the user. As commerce marketers, knowing how to use real-time contextual marketing to create a more robust email marketing strategy is critical.

I spoke with Justin Foster, co-founder of Liveclicker, about how real-time contextual marketing can empower your personalization efforts and drive consumer engagement.

In this episode of The Commerce Marketer Podcast, we discuss:

  • Real-time contextual marketing in email.
  • How it plays into a broader personalization story.
  • The differences between real-time personalization and dynamic content.
  • The challenges marketers face with email personalization.
  • How video can be part of your email and contextual marketing initiatives.
  • The 80/20 rule of personalization and its role in your engagement strategy.

For more information on Liveclicker, contact Justin or visit them online: | | @Liveclicker

We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can subscribe to our series via Apple Podcasts or Google Play.


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