The Commerce Marketer Podcast: The Changing Face of Loyalty Programs


David Luther

Author Bio

Digital content strategist, content outreach specialist, content writer, SEO expert, and hot sauce aficionado.

Loyalty programs are created to encourage repeat customers, build brand advocates, and drive loyalty. But in today’s age, how consumers respond to and engage with retailer loyalty programs is changing. Monetarily incentivizing customers in order to move them from one tier to the next is not a recipe for long-term loyalty. What’s a retailer to do?

In this episode of The Commerce Marketer Podcast I am joined by Chris Bechtel, VP of Growth & Marketing at Annex Cloud. We’ll discuss all things loyalty programs, such as program structure, types of rewards, KPIs to monitor, and more. Loyalty programs may be changing, but they’re far from dead.

Listen to the full podcast episode on Apple PodcastsGoogle Play, CastBoxStitcherTuneIn, and YouTube, and as always, don’t forget to rate review and subscribe. 


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