The Commerce Marketer Podcast: The Business of Beer. How 3 American Ex-Pats Started a German Brewery

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David Luther

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Digital content strategist, content outreach specialist, content writer, SEO expert, and hot sauce aficionado.

Something’s brewing on The Commerce Marketer Podcast. In this episode, I sat down with David Spengler, co-founder and owner of Vagabund Brauerei, to discuss how three American ex-pats learned to brew beer by watching YouTube – and then started their own brewery in beer’s own backyard, Germany.

We’ll talk about entrepreneurship, how to strategically grow, the customer experience, marketing strategies, competing with large corporations, and how a small brewery with no marketing budget has been able to grow and thrive in a historically beer-savvy environment.

Listen to the full podcast episode on  Apple Podcasts and Google Play, and as always, don’t forget to rate review and subscribe. 

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