The Commerce Marketer Podcast: 17 Juicy SEO Tactics Worth the Squeeze

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Ronald Dod, CEO and Founder, Visiture

SEO, in principle, hasn’t really changed over the past 15 years. But the tactics used to improve SEO continue to evolve as we go along. And with the increase of non-traditional “search engines”, like Amazon and social media sites, focusing on improving all aspects of your SEO has never been more critical. So, while there may be countless strategies for improving your site’s SEO, you have to determine in which strategies the juice is worth the squeeze.

In this episode of The Commerce Marketer Podcast, I sat down with Ronald Dod, Co-founder and CEO of Visiture, to discuss the 17 SEO tactics and why they are so critical as the SEO landscape evolves. In this episode we’ll discuss:

    • Which SEO tactic do most retailers not do, but should?
    • The circumstance that hurts a lot of retailers and how to correct it.
    • How important is content publishing when it comes to SEO?
    • How to approach non-traditional search engines, like Amazon and social media sites.
    • Why it is so critical to properly attribute SEO to conversions.
    • How Ron thinks SEO will change within the next 5 years.

Listen Now: Apple Podcasts | Google Play | CastBox | Stitcher | TuneIn | YouTube

To contact Ron or learn more about Visiture: | @Visiture |

We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing | Become a podcast guest

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Apple Podcasts, Google Play or many other places where you listen to podcasts.


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