Bronto Blog

As web analytics gains momentum, the question remains, “How do we make it actionable?”. An ongoing challenge of the email marketer is taking valuable web data and translating it into more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond the traffic analysis, and gather specific data in real-time on your prospects and customers creates true relationship email marketing.

So where do you start? A highly successful strategy is to use web analytics for gauging the effectiveness of your email marketing initiatives and determining optimization tactics to improve your overall campaign performance.

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