Bronto Blog

If you are like me, you wear more than just one hat. In addition to email marketing, you may also manage PPC, SEO, online advertising, or print. Some may even manage projects outside the scope of marketing. So how do you get everything done, but still have time to create relevant, timely email campaigns? Think trigger-based email messages.

A trigger-based email program puts the ease in email marketing. While creating workflow rules and implementation may seem tricky at first, the end result can be a truly relevant email campaign to customers and prospects that yields a greater ROI.

A few things to consider when creating a trigger-based email program:

1. Think customer first. What frequency of trigger-based campaigns will not bombard your customer or prospect leaving them fatigued from over-sending? What promotional opportunities make sense: cross-sell, up-sell, discounts, free shipping? The possibilities are limitless for how you will use trigger-based email campaigns, but always be cognizant of the impact on the customer. You want it to be a positive experience that reinforces trust. Read the rest of this entry »