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Think you’re already doing everything right? I bet if you look really hard there’s probably room for optimizing your sign up process to grow your list. We should all know…
Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent. Because of…
How would you like a 47% open rate and 20%+ clickthrough rate? That’s what most transactional messages like order and shipping confirmations are getting these days. Some studies even claim…
According to Jupiter Research, transactional messages are opened and clicked on more than any other type of email, which means that you have a huge opportunity to create positive brand…