Bronto Blog

There is nothing worse than being excited about doing something and having those plans fall through for some reason or another, especially with little or no notice. This happened to me personally while booking a flight recently. I was half way through the process (choosing my seats actually) and with my next click, I was taken back to the start of my search. The itinerary I was booking was sold out. Luckily, I was able to start again and get a similar flight, but it did change my perception of the airline a bit and made me consider using someone else.

Having a subscriber who would like to participate in your offer is great, but if they open your message a day too late they may see the offer and click through only to find that the product is sold out, or the event is full. This can have a very negative effect on your subscribers, and lessen the trustworthiness of your brand in their eyes.

If you send out time sensitive emails, offers that expire, or marketing messages centered on items with limited quantities, it is important to keep these messages working even after the deadline has passed. I’ve compiled a few simple tips to help keep your messages fresh and relevant.

Tip #1: The old Switch-a-Roo

Here is a quick way to make sure that your subscribers are seeing the most up to date information on time or inventory sensitive messages. If you are using an image to show your product or offer, consider creating two versions of the image. One with the image of the product and another that shows the product as sold out and calls them to click for other great deals.

Read the rest of this entry »