Social media marketing is no longer simply applying a budget and boosting front-facing posts —they’re mostly pay-to-play platforms, and in order to truly get your ROI from your targeted audience…
2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing topics like SEO, paid search, email marketing and segmentation, marketplaces,…
Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Bridget Saroff, Social Media Manager, Raymour & Flanigan Furniture Social media is becoming more ingrained in every aspect of retail….
Content is a critical component of email marketing, as our speakers at the Commerce Marketing Spotlight event in Los Angeles illustrated very well.
Satisfied customers are one of your most valuable assets. You should work to keep them happy, but you can also use them to your advantage.
Three top commerce marketers share their opinions on the state of retail today and what’s in store for the future.
To help you prepare for the influx of shoppers, we’ve asked several industry experts for their hottest tips to “sleigh” your way to holiday earnings.
Something Digital’s Phillip Jackson discusses how site search is changing and what the future looks like for commerce marketers.
Now that consumers are socially connected at every second, it’s more important than ever to tie such social behavior into your ecommerce efforts.
Marketers must offer a truly unified shopping experience across channels. See how Sportsman’s Warehouse approached the task and keeps their customers coming back.
What makes customers loyal to your brand? Much of it depends on your ability to offer a relevant, frictionless and engaging experience.
These days, consumers expect more. The way they engage is evolving, and the competition is heating up. Being customer-centric is no longer a nice to have – it’s essential.
With over a billion users and a massive amount of data available, Facebook promotion is a must for any online marketing campaign. Follow these guidelines to create a page or ad that really shines.
With everything from industry trends to proven best practices, let us inspire you to optimize and re-energize your marketing strategy for the new year.
In early 2016, we asked a few of today’s top commerce marketers for their predictions on the year ahead. Let’s look back at their responses and see which ones actually came to fruition.