BrontoFire: Sign Me Up!
Two days before Halloween 2007, BrontoFire was Born. In the middle of November, we took it live. Last month, we debated the merits of a good “From Name.” Earlier today, Kimberly and I hunkered down in the green room and went back and forth on how 4 well-known online retailers promote (or hide) email sign-ups on their website. The results…
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