Articles Tagged with "Segmentation"
Making It to the Luxury Buyer’s Inbox
Luxury brands want to attract a certain kind of customer and must tailor their marketing strategy accordingly. See how three retailers are reaching the right customers with help from email and SMS.
You Had Me at Hello: The Art of Engaging Email Introductions
Your first email to new subscribers is your chance to give them a real taste of what to expect from your brand. Make it count!
5 Basic Moneymakers for Email Marketers
If you want to make an immediate impact on revenue, consider these five great tactics. Then, sit back and watch the results roll in!
Bring Them Back! How to Engage Subscribers Before the Holidays
Is your list ready for the holidays? Now’s the time to make sure your subscribers are going to engage with you before the busy season arrives.
5 Ways to Segment Your Sends
Successful segmentation encourages subscribers to open emails, keep buying and generally feel engaged. Optimize your sends with these great strategies.
Don’t Let Your Email Strategy Go to the Dogs
Learn about one company’s savvy approach to ecommerce and how it uses personalization to differentiate itself from the competition.
Smarter Segmentation and Relevant Recommendations
It’s time to really pay attention to your customers and send the right messages to the right audience at the right time.
Content Marketing Gives Your Product the Starring Role
With quality video content, Music & Arts gives shoppers exactly what they’re searching for, while gaining a great reputation as a trusted resource, not just a retailer.
All Millennials Are Not Created Equal
With almost 80 million Millennials in the US alone, we must work to understand this diverse group and tailor our marketing strategies to earn their business.
The Adventures of a Choose-Your-Own Welcome Series
The choice is yours! Use your segmentation strategy to experiment with a more unique subscriber onboarding experience.
How Often Should I Send? 3 Keys to Effective Email Frequency
Developing a successful delivery schedule for your email marketing can be a difficult task. Consider these helpful tips to find the right frequency.
Ready to Buy Again? The Value of Reorder Emails
Reorder campaigns are a great way to use triggered messages to boost revenue. Read on for top tips on how to effectively encourage your customers to buy again.
Marketers Share Their Success at Bronto Summit
During a lively panel discussion at Bronto Summit 2016, several successful marketers shared their experiences, upcoming plans and a few big wins.
4 Ecommerce Ideas That Will Rev All Your Channels
Want to take better advantage of your multi-channel platform? Here are four ideas to put at the top of your to-do list.
Segmentation: Show Your Subscribers You Really Get Them
To make your messages stand out and encourage more opens, it’s important to get to know your subscribers. See how segmentation gives you a leg up.