Many B2B companies today are making the move into selling direct-to-consumer (D2C). This allows companies to grow revenue, control their branding better, and provide a more personal customer experience. But…
Think of the last time you bought flowers online. Chances are it was for a specific occasion. Most retailers selling occasion-based products obsess about driving repeat purchasers while minimizing churn…
Pumpkin spices and chill weather may fill the fall air, but the changing of seasons also brings new capabilities to the Bronto platform that will help you prioritize your workflows…
Over time, your library of segments can become very large. To declutter your view and speed data processing, archive segments you use infrequently.
Digital Operative shares how a strong “persegmentation” strategy can truly transform your customer journey from start to finish.
At Commerce Marketing Spotlight in New York, two commerce marketers treated us to compelling stories of how they find success – and how you can, too.
Custora’s Brett Robbins offers his insights on creating a unique, differentiated customer experience. From farketing to sock puppets, this is one episode you won’t want to miss.
The first event is just days away! See what a few of our insightful speakers had to say about creating the most personalized experience for their customers.
A giant subscriber list is great but only if it’s full of the right folks. See how the premium brand’s thoughtful email strategy helped them grow their list the right way.
Check out these three email marketing tactics that can increase open and click-through rates, conversions and customer lifetime value for your brand.
Getting the right product in front of the right subscriber at the right time is paramount. Are you making the most of your product feed in your email campaigns?
One-to-one marketing requires deep data analysis and digital technology. Here’s what you need in your technology stack to automate and scale your personalization efforts.
Learn how to target segments in this use-case example about using criteria combinations to promote a product launch.
If retailers want to remain competitive and strengthen their relationships with customers, it’s time they start getting personal.
To secure a coveted spot in your subscribers’ inboxes, take the time to tailor your messages with timely, relevant information.