Articles Tagged with "Segmentation"
The Art of Personalisation for the Online Shopper
If retailers want to remain competitive and strengthen their relationships with customers, it’s time they start getting personal.
Segmentation 101: Back to the Basics
To secure a coveted spot in your subscribers’ inboxes, take the time to tailor your messages with timely, relevant information.
The Xs and Os of a Successful Valentine’s Day Email Strategy
Share the love with shoppers, and they might just return the favor. Tempt them to take a peek at your holiday offers with these tried-and-true tactics.
Omnichannel 101: Bridging the Gap Between Your Online and Brick-and-Mortar Stores
Follow these strategies to meet the expectations of today’s consumers and combine these two worlds into one seamless shopping experience.
A New Year’s Resolution Worth Keeping: Send Less, Make More
As you kick off the new year, take some time to reflect on last year’s sends to optimize your email marketing plan for a successful 2017.
How Can Retailers Unlock the Power of Re-Engagement?
For years, savvy businesses have been coming up with ways to keep existing customers engaged. Let’s look at a few of the best.
Top Trends to Ring In the Revenue in 2017
We asked our customers, partners and internal commerce marketing experts what trends to expect in 2017 and how to turn them into rockin’ revenue.
Bronto’s Best Blog Posts of 2016
With everything from industry trends to proven best practices, let us inspire you to optimize and re-energize your marketing strategy for the new year.
Don’t Put a Sock in it! Share the Best of Your Brand
Bombas has created a winning combination. See how this philanthropic sock brand attracts new customers and keeps them coming back again and again.
Would You Like a Gargoyle With That Garden Gnome?
With such a diverse product catalog, Design Toscano relies on segmentation and targeted messaging to personalize the customer experience. Learn more about their savvy email strategy.
A Stocking Full of Strategies for a Successful Holiday Season
As you plan campaigns to catch early shoppers and carry you through the end of the year, see what strategies our partners suggest for a merry holiday marketing season.
Get That Revenue Back! Tips for a Great Lapsed Purchase Message
Remind your long lost customers why they shopped with you in the first place, and with the right message, you’ll soon be welcoming them back with open arms.
Bronto Support’s Most Common Questions: Segments
Here are a few best practices we recommend to segment your list and identify contacts in your account with more precision and flexibility.
Making It to the Luxury Buyer’s Inbox
Luxury brands want to attract a certain kind of customer and must tailor their marketing strategy accordingly. See how three retailers are reaching the right customers with help from email and SMS.
You Had Me at Hello: The Art of Engaging Email Introductions
Your first email to new subscribers is your chance to give them a real taste of what to expect from your brand. Make it count!