Over time, your library of segments can become very large. To declutter your view and speed data processing, archive segments you use infrequently.
Digital Operative shares how a strong “persegmentation” strategy can truly transform your customer journey from start to finish.
At Commerce Marketing Spotlight in New York, three commerce marketers treated us to compelling stories of how they find success – and how you can, too.
Custora’s Brett Robbins offers his insights on creating a unique, differentiated customer experience. From farketing to sock puppets, this is one episode you won’t want to miss.
The first event is just days away! See what a few of our insightful speakers had to say about creating the most personalized experience for their customers.
A giant subscriber list is great but only if it’s full of the right folks. See how the premium brand’s thoughtful email strategy helped them grow their list the right way.
Check out these three email marketing tactics that can increase open and click-through rates, conversions and customer lifetime value for your brand.
Getting the right product in front of the right subscriber at the right time is paramount. Are you making the most of your product feed in your email campaigns?
One-to-one marketing requires deep data analysis and digital technology. Here’s what you need in your technology stack to automate and scale your personalization efforts.
Learn how to target segments in this use-case example about using criteria combinations to promote a product launch.
If retailers want to remain competitive and strengthen their relationships with customers, it’s time they start getting personal.
To secure a coveted spot in your subscribers’ inboxes, take the time to tailor your messages with timely, relevant information.
Share the love with shoppers, and they might just return the favor. Tempt them to take a peek at your holiday offers with these tried-and-true tactics.
Follow these strategies to meet the expectations of today’s consumers and combine these two worlds into one seamless shopping experience.
As you kick off the new year, take some time to reflect on last year’s sends to optimize your email marketing plan for a successful 2017.