Bronto Blog

You’ve crafted a dynamic, relevant landing experience for your prospects based on their search criteria, now what? As you drive them to convert, regardless of acquisition model, the question remains…”How do you keep them engaged post-click?” Email marketing is an excellent way to communicate to your search engine marketing prospects with a highly relevant, engaging campaign. Consider the following:

• Including an email opt-in throughout the conversion cycle. Adding this small piece to a form, or through banner presence, will allow you multiple opportunities in the future to connect. Allowing preference management will also ensure that you deliver the most relevant email campaigns.

• Adding a transactional message post acquisition that includes cross-sell and up-sell opportunities as well as introduces new content or product, while reinforcing your brand. Read the rest of this entry »