Bronto Blog

Remarketing isn’t a new concept, but it is a seemingly underutilized resource.

Remarketing is the use of trigger-based campaigns to offset abandonment rates and win respondents back with a compelling and engaging offer, while creating new revenue out of previously missed opportunities.

In the past few years, however, remarketing has emerged as a successful technique for behaviorally targeting and messaging prospects and customers for those who choose to embrace the remarketing strategy. Think about the customer who comes to your website, adds several products to their shopping cart, but abandons the purchase. A well-defined remarketing strategy allows you a “second chance” at converting that respondent to an acquisition.

Most perceive remarketing as a non-necessity, but as you review your acquisition costs and acquisition rates, it’s important to pay attention to the number of respondents left on the table. Remarketing enables you to easily deploy a follow up strategy that targets that low hanging fruit.

Read the rest of this entry »