Bronto Blog

Lessons Learned from Bronto’s Marketing Team:
Multi-Channel, Part 2 in a Series

2007 was a year of testing for Bronto’s marketing team. Our goal was to create successful campaigns across multiple channels. Multi-channel marketing is becoming more and more significant to customer life cycle management. Reaching customers or prospects can no longer be accomplished using one tactic. Your respondents may react to a campaign online but may not respond to a direct marketing piece. It’s important to create a plan that has fluidity and test to see what performs in each market.
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