Articles Tagged with "Publications"
Article in Internet Retailer: Retailers must test e-mails frequently to avoid unpleasant responsive design surprises
Bronto Manager of Marketing Research, Jim Davidson, discusses the benefits and potential pitfalls of responsive design in this Internet Retailer article.
Article in Internet Retailer: Adaptive Design? Now What?
Bronto Manager of Marketing Research, Jim Davidson, talks about the benefits of using adaptive design in this Internet Retailer article (page 14).
Bronto Featured in ID8Nation
North Carolina’s Research Triangle Park is a hub for entrepreneurship, one of the many reasons why Bronto was founded in Durham in 2002. Since it’s inception, Bronto has grown organically,…
ClickZ: How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing
Contributed article by Bronto Manager of Marketing Research, Jim Davidson, on how to create campaigns that are clear and concise to gain the attention of subscribers. Read How to Use…
imrg: 5 predictions on technology trends for 2014 and beyond
Kestrel Lemen, Bronto Europe Marketing Strategist, discusses 5 predictions on technology trends for 2014 in this article in imrg.
Article in MarketingProfs: Engage Your Audience: From Profile to Preference
Recently, Bronto Marketing Strategist, Anna Pfeiffer contributed an article to MarketingProfs. Engage Your Audience: From Profile to Preference outlines key tips on how to build a complete picture of your…
DM News: Holiday Email Strategy: Naughty or Nice?
In the article “Holiday Email Strategy: Naughty or Nice?” by Direct Marketing News, learn some key guidelines to help your email stand out in the inbox.
Toasting customer experience with digital marketing at Virgin Wines
Bronto client Virgin Wines relies heavily on digital marketing to build its brand position and sales. Virgin Wines discusses its email marketing efforts with Bronto in a recent article in…
Sponsored Supplement: How to make marketers' e-mails relevant to consumers
E-mail remains among retailers’ most effective marketing tools, but only for those that keep up with rapid changes in consumer behavior and technology. Bronto Marketing Strategist Anna Pfeiffer contributes to…
Mastering the Mid-Shopping Mobile Information Transfer
Look at how shoppers currently transfer information, and you’ll see consumers are partying like it’s 1999. Reduce the clunkiness of the mid-shopping mobile information transfer by following Manager of Marketing…
Connecting the Online and In-store Shopping Experience
Today’s plugged-in, tablet and smartphone-wielding consumers are constantly discovering and using new technologies and digital shopping tools to connect with your brand at every point of the purchase path. This…
Selling the Sign-Up: Acquire Customers With an Invitation
Acquisition of new subscribers is a daily task for the commerce marketer, who may lose as many as 30 percent of subscribers yearly through the natural processes of attrition. Marketing…
Fashion United: Moda in Pelle email revenue steps up 116% with marketing software from Bronto
Bronto client Moda in Pelle, a high-fashion ladies footwear retailer, has seen a dramatic email revenue increase of 116%, year-on-year, since selecting Bronto Software as its email marketing platform provider….
The Times: The cloud is a marketer’s best friend
CEO Joe Colopy was recently featured The Times of London in an article about cloud marketing. To read more, check out the article, “The cloud is a marketer’s best friend.”…
E-mail marketing service provider Bronto adds responsive design templates
Read “E-mail marketing service provider Bronto adds responsive design templates” published in Internet Retailer, which features Bronto’s new responsive email templates.