Articles Tagged with "Post-Purchase"
Lifetime Loyalty or Just a Year of Great Dating?
As much as you want them to, most customers won’t be with you for life. It’s time to start rethinking your loyalty game plan for the shorter term.
Be a Sherpa: Guiding Loyalty Through Consumer Experiences
What makes customers loyal to your brand? Much of it depends on your ability to offer a relevant, frictionless and engaging experience.
Why an Email Unsubscribe Can Be a Good Thing
While we hate to see them go, those dreaded unsubscribes can actually help you optimize your sending strategy and even trigger a boost in revenue.
How Can Retailers Unlock the Power of Re-Engagement?
For years, savvy businesses have been coming up with ways to keep existing customers engaged. Let’s look at a few of the best.
Customer Lifetime Value: The Key to Sustainable Growth
It’s becoming harder and more expensive to acquire new customers. See how a focus on customer-centric metrics and the future value of your customers can help drive your business.
Keep Calm and Jingle On: 5 Quick Wins for a Successful Holiday Season
With competition at an all-time high, consider a few of these effective strategies from our industry partners for an extra boost this holiday season.
How to Give Your Lifecycle Messages a Holiday Refresh
Keeping the customer experience in mind at the holidays is critical. Here are a few ways to help make it even better during the busy shopping season.
Marketing Strategies From Sydney: It’s All About Optimization
Bronto Marketing Strategist David Taitelbaum shares his successful strategies for optimizing the most important campaigns of your email marketing program.
Put Your Transactional Messages to Work
Transactional messages can do so much more than confirm an order or provide shipping details. Learn how to help them realize their full potential.
How to Use Your Order Data Wisely
With the vast amount of data we’re now collecting from consumers, it only makes sense to use it to give them what they want and keep them coming back again and again.
Secure That Second Order With a Post-Purchase Campaign
A post-purchase series is one of the best ways to turn one-time customers into repeat buyers. Check out these tactics that will keep them coming back.
5 Basic Moneymakers for Email Marketers
If you want to make an immediate impact on revenue, consider these five great tactics. Then, sit back and watch the results roll in!
What’s the Magic Number? Offering the Right Incentive at the Right Time
Incentives are a great way to encourage customers to purchase. But before you send that first offer, take time to plan how to use them the right way.
Smarter Segmentation and Relevant Recommendations
It’s time to really pay attention to your customers and send the right messages to the right audience at the right time.
The New Science of Commerce Marketing
The emergence of digital channels has changed marketing into a quantitative science. Learn how to use today’s wealth of data to develop your own formula for success.