Bronto Blog

In a few weeks we will be coming out with our Spring 2008 Release. We’re quite excited to be providing some new features that will help to provide a higher degree of relevancy in your messages and a higher ROI in general - which we all like.

Look forward to: Automated Messages, improved message scheduling workflow, a new calendar to help you better visualize how your email marketing calendar is shaping up, and more.

To be honest, I’m most excited about our new email automation features, so I thought I could take advantage of this blog post to expound on that a bit more…

Automation - it’s the panacea of the 21st century. The idea of robots doing our laundry, meals preparing themselves, and other Jetsonian wonders seem to be attainable goals. But as we approach the seemingly futuristic date of 2010 we haven’t achieved those wonders yet. However, there’s no need to fret as we have seen some advances in the world of automation. In this blog post I’ll focus on one of these advances: marketing automation.

For many of us there isn’t enough time in the day to get our marketing out the door, never mind fine tuning and growing out our marketing calendar. So, please welcome with open arms email automation, your time saver and new best friend.

Email automation allows you to execute on a campaign once and reap the benefits for weeks, months, or even years. By creating an automated message that keys off of recipient information you can easily send messages to people at the most relevant and impactful time.

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Lessons Learned from Bronto’s Marketing Team
Conversion Pathing, Part 3 in a Series

Delivering relevant messages isn’t only essential to email marketing, but also a critical tool for customer and prospect acquisition. Your respondents are simply not all the same, regardless of channel. An important lesson that we have learned is engaging your respondent with a targeted message is possible if you can create a dialogue while addressing their needs. This also enables you to segment your audience and assess their sales readiness. We began using conversion pathing in the summer of 2007 and have not only had an uplift in clicks but a dramatic increase in conversions.

• Paid search conversions increased from 2% to 15%
• Email marketing campaigns have an average of 63% conversion rate
• 21% conversion rate for online advertising

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