Bronto Blog

Bronto is very focused on developing our email marketing product for online retailers. Why? We strongly believe that email marketing segmentation, analytics and reporting are significant drivers of online revenue.

The latest research from Shop.org, the online retail arm of the National Retail Foundation, and Forrester seems to agree with us. Recently, they published the “The State of Online Retailing 2008″and according to the report, email marketing continues to be one of the most successful marketing program for retailers. Here are some of the highlights from the report:

• Email marketing remains a top marketing priority for retailers in 2008.
• Email marketing is widely used among online retailers (92%) to market to their own customers. Over 93% of these retailers plan on making it a higher priority in the upcoming year
• The typical retailer in the survey expects to spend $311,634 this year sending emails to its own list of customers. Read the rest of this entry »