Articles Tagged with "Omnichannel"
The Evolution of Online Shopping Frequency
The line between product awareness and the act of shopping is starting to blur. Has this affected online shopping frequency for today’s connected consumers?
10 Tips For Marketing With Instagram
Marketing Strategist Anna Pfeiffer offers ten tips for using Instagram and its popularity to build your audience and strengthen brand loyalty.
Say Goodbye to Affiliate Marketing on Pinterest
Pinterest has become a popular marketing tool for bloggers and brands alike, but their recent announcement regarding affiliate marketing may change that. Bronto Marketing Strategist Anna Pfeiffer offers her thoughts on their strategy and what it could mean for retailers going forward.
Tapping in to the Cross-Channel, Multi-Device Shoppers
In recent years, retailers have improved at connecting their online sites to their store locations, but attempts to connect stores to the digital world have presented more obstacles. Bronto Head of Research Jim Davidson offers insight into the behavior of multi-channel shoppers and how retailers can encourage them to buy.
Marketing Mayhem: Keep it Simple, Smarty!
Bronto Head of Research Jim Davidson shares tips for simplifying complex goals into practical, manageable tasks.
Why Email Marketers Need to Think Context
There has been a great deal of recent chatter about Contextual Marketing, but why does context really matter when it comes to email marketing? Traditionally, marketers segment according to past…
4 Ways to Enhance Your 2014 Mobile and Omni-Channel Holiday Strategy
During the 2013 holiday season, retailers worked hard to create an omni-channel shopping experience, bringing online, in-store and mobile initiatives together to provide a seamless experience. And though not quite…
Social Gifting: A Brand Spanking New Cross-Channel Strategy
Social Gifting. You may have heard this term lately in the outcropping of articles and blog posts claiming that social gifting is the future of ecommerce. The term recently got…
Bronto's 2012 Trends and Predictions for Retail Marketers
Will 2012 be the year Black Friday and Cyber Monday become less important? Will marketers finally start to drive revenue through social channels? Bronto’s Marketing Strategists, who help clients including Party City, Dean & Deluca, and…
Set the Groundwork & Build a Cross Channel Promotion Strategy that Works!
Today I’ll be discussing the foundation work that must be put in place so that you can begin to implement cross channel promotions and market to the ever changing consumer….