An SMS program is a great way to engage with your brand’s BFFs – those customers who truly love your brand and want the inside track on all the latest.
TurnTo’s John Swords shares how interactive user-generated engagement can offer companies a competitive advantage.
Voice assistants are poised to be the next big thing. What does that mean for online retailers who expect shoppers to navigate browsers, not bark commands?
With everything from industry trends to proven best practices, let us inspire you to optimize and re-energize your marketing strategy for the new year.
People today like to shop in different ways. Learn how Sportsman’s Warehouse is bridging the gap between the online and in-store experience, with some help from Bronto along the way.
UPS’s Louis DeJianne and comScore’s Gian Fulgoni shared some extraordinary facts about the latest trends in commerce and consumer behavior.
In retail, convenience isn’t just about speed. It’s about improving the entire shopping journey. See how retailers are using technology to do just that.
Technology is creating new retail experiences that offer greater convenience and personalization. Which tools should you prioritize now, and which ones can wait?
For subscribers who just aren’t listening anymore, a fresh message via a new channel may be just the change they’re looking for.
Land’s End’s VP of commerce, digital marketing and innovation explains how to incorporate smart data into your marketing program for better engagement and conversion.
Blue Acorn’s Chris Guerra discusses the future of omnichannel, the most important types of personalization and how to deal with the behemoth that is Amazon.
Competing in commerce requires a certain level of agility. Are you prepared to go where the people are and build for the platform that courts their attention?
One-to-one marketing requires deep data analysis and digital technology. Here’s what you need in your technology stack to automate and scale your personalization efforts.
Let’s talk about big data (think LEGOs) and how you can use it to create a personalized omnichannel experience for your customers.
Online shopping shouldn’t be at odds with offline. With the right strategies, the two can work well together and keep customers coming back again and again.