Articles Tagged with "Marketing Strategy"
Gray November 2017: A Recap From my Inbox’s Point of View
Gray November is no longer a trend – it’s reality. Greg Zakowicz shares his key findings from tracking his inbox during this busy holiday sending season.
Couch-Shopping or Mall-Hopping? Tales of Black Friday & Cyber Monday 2017
Did shoppers get out to the stores Thanksgiving weekend or stay close to home? What was the biggest shopping day? Find answers to these questions and more.
The Commerce Marketer Podcast: Managing an Ecommerce Digital Marketing Team
Managing an in-house digital team can be challenging. Sylvane.com’s Ryan Dobrin shares how you can find success with your team.
Grow Your Good List With These Helpful Holiday Hints
Acquiring the right customers and engaging them effectively isn’t as simple as staying off the naughty list. Ah, if only it was! Check out these tips for doing it the right way.
Notes From the Field: Australia Edition
Commerce Marketing Spotlight invites marketers to share about what works and what doesn’t. See what our presenters in Australia had to say.
Experiential Rewards: The Missing Piece of the Personalization Puzzle
Effective personalization is about knowing your customers and what they value, and delivering on those values. A rewards program is a great way to do just that!
Prep for Black Friday With a Holiday Marketing Calendar Review
Even if you’re still ironing out pricing, copy or other holiday campaign details, add these dates to your timeline to maximize sending performance and revenue results.
Wonderful Campaigns for the Most Wonderful Time of the Year
From PPC ad strategy to creative twists on classic promotions, here are some tips that are sure to make your holiday marketing sparkle!
Notes From the Field: Developing Clickable Content
Content is a critical component of email marketing, as our speakers at the Commerce Marketing Spotlight event in Los Angeles illustrated very well.
Building a Modern Data Strategy
Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. But all hope is not lost.
Don’t Be Afraid to Embrace the New Vampire Economy
In the 24/7 information age, waiting until morning to make a purchase isn’t necessary. How can marketers tap into the trend toward late-night shopping?
The Expert’s Guide to Scaling Your Commerce Marketing Efforts with Services
Bronto’s Managed Services team offers deep, specialized expertise so comprehensive you can seamlessly outsource any portion of your email marketing execution to us.
Commerce Marketing Spotlight Series: The Art of Effective Engagement
See what a few of our talented speakers had to say about the best way to keep customers engaged with your brand all year round.
The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets
Custora’s Brett Robbins offers his insights on creating a unique, differentiated customer experience. From farketing to sock puppets, this is one episode you won’t want to miss.
Key Holiday Trends That Keep on Giving
Getting ready for an early shopping season can come with great challenges. Let’s take a look at a few trends from the past few years to help you identify opportunities for success.