Articles Tagged with "Marketing Strategy"
Vision to Reality: Today’s Path to the Future of Commerce
Bronto’s product and service leadership share enhancements we’ve made to the Bronto Marketing Platform and a few exciting product developments ahead.
The Future Is Now
In today’s Bronto Summit 2017 keynote presentation, Carolyn Sparano offered an inside look at her vision for the future. What’s at the heart of it? Data.
Five Steps to Finding Your Next High-Value Customer
The answers are in the data that’s right at your fingertips. Here’s a step-by-step guide to help you identify where to focus next for success.
Bronto Summit Blog Series: The Perfect Time for Personalization
Consumers today have come to expect a certain level of personalization. Does your customer experience give them what they want?
Bronto Summit Blog Series: Marketing to Mobile Shoppers
As more and more consumers are using mobile devices to shop and buy, we asked Bronto Summit speakers about their success with mobile marketing.
Bronto Summit Blog Series: What Customers Really Want
In this latest post from our Bronto Summit Q&A series, our speakers discuss what marketers should focus on to meet and exceed their customers’ expectations.
The 2017 Winning Playlist for US Retail Marketers
Need a little inspiration to kick your 2017 into high gear? Check out our playlist for commerce marketers, and get pumped for a big win!
Hey, You! Why Subject Line Personalization Matters
A little personalization can go a long way toward making your messages stand out and strengthening your connection with subscribers.
Bronto Summit Blog Series: A Game Plan for Engagement
See how some of today’s top commerce marketers keep customers engaged with their brands all year round.
Is Customer Lifetime Value the Real Key to Beating Amazon?
Many believe the secret to success is in the ability to deliver a superior customer experience – but that may not necessarily be true.
Data Isn’t Always Top Dog: Preserving the Human Element of Ecommerce
With today’s deluge of data, it can be easy to lose sight of the value in the experience of the traditional marketer. But success requires a mix of both.
The Quicker, Safer and More Immersive Future of Mobile Commerce
Thanks to the latest in digital assistants, virtual reality and biotechnology, mobile commerce can be the key to linking online and offline shopping experiences.
Why an Email Unsubscribe Can Be a Good Thing
While we hate to see them go, those dreaded unsubscribes can actually help you optimize your sending strategy and even trigger a boost in revenue.
China’s O2O and What It Could Mean for Western Brands
Take a closer look at online-to-offline services in China and how this mobile-centric region gives us a window into the future of commerce marketing.
Customers Are King: Are You Giving Them the Royal Treatment?
These days, consumers expect more. The way they engage is evolving, and the competition is heating up. Being customer-centric is no longer a nice to have – it’s essential.