Articles Tagged with "Marketing Strategy"
Data Isn’t Always Top Dog: Preserving the Human Element of Ecommerce
With today’s deluge of data, it can be easy to lose sight of the value in the experience of the traditional marketer. But success requires a mix of both.
The Quicker, Safer and More Immersive Future of Mobile Commerce
Thanks to the latest in digital assistants, virtual reality and biotechnology, mobile commerce can be the key to linking online and offline shopping experiences.
Why an Email Unsubscribe Can Be a Good Thing
While we hate to see them go, those dreaded unsubscribes can actually help you optimize your sending strategy and even trigger a boost in revenue.
China’s O2O and What It Could Mean for Western Brands
Take a closer look at online-to-offline services in China and how this mobile-centric region gives us a window into the future of commerce marketing.
Customers Are King: Are You Giving Them the Royal Treatment?
These days, consumers expect more. The way they engage is evolving, and the competition is heating up. Being customer-centric is no longer a nice to have – it’s essential.
How to Use Bronto’s Message Editor
Take your messaging skills to a new level with helpful tips on using Bronto’s Message Editor to create custom emails and reusable content.
Facebook Marketing: A Guide to Optimized Images
With over a billion users and a massive amount of data available, Facebook promotion is a must for any online marketing campaign. Follow these guidelines to create a page or ad that really shines.
Segmentation 101: Back to the Basics
To secure a coveted spot in your subscribers’ inboxes, take the time to tailor your messages with timely, relevant information.
Tools and Tips for Customer Loyalty and Advocate Marketing
Returning customers spend an average of 67% more than first-time shoppers. These tools can nurture and inspire your best customers to support your marketing efforts.
The Xs and Os of a Successful Valentine’s Day Email Strategy
Share the love with shoppers, and they might just return the favor. Tempt them to take a peek at your holiday offers with these tried-and-true tactics.
How Retailers Are Redefining the Shopping Experience
Technology has helped create an expectation for convenience, but it has also provided a means to deliver it. And forward-thinking retailers are really using it to their advantage.
3 Tools that Engage and Convert Shoppers into Buyers
Here’s a look at tools retailers can use to engage shoppers and communicate with them in highly relevant ways that convert them into loyal buyers.
3 Ways Retailers Can Be Frenemies With Amazon
For many retailers, the convenience of Amazon can be hard to beat. Try these strategies to spin their competitive edge into a friendly assist for your brand.
Are Americans Receptive to Canadian Online Retailers?
America is a country of more than 325 million consumers. In this ever-growing global economy, how open are they to cross-border commerce?
A Successful Cart Recovery Strategy Puts the Customer First
Most retailers now aim to provide the most relevant user experience possible, but they can often lose sight of the consumer and their needs.