Articles Tagged with "Marketing Strategy"
Experiential Rewards: The Missing Piece of the Personalization Puzzle
Effective personalization is about knowing your customers and what they value, and delivering on those values. A rewards program is a great way to do just that!
Prep for Black Friday With a Holiday Marketing Calendar Review
Even if you’re still ironing out pricing, copy or other holiday campaign details, add these dates to your timeline to maximize sending performance and revenue results.
Wonderful Campaigns for the Most Wonderful Time of the Year
From PPC ad strategy to creative twists on classic promotions, here are some tips that are sure to make your holiday marketing sparkle!
Notes From the Field: Developing Clickable Content
Content is a critical component of email marketing, as our speakers at the Commerce Marketing Spotlight event in Los Angeles illustrated very well.
Building a Modern Data Strategy
Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. But all hope is not lost.
Don’t Be Afraid to Embrace the New Vampire Economy
In the 24/7 information age, waiting until morning to make a purchase isn’t necessary. How can marketers tap into the trend toward late-night shopping?
The Expert’s Guide to Scaling Your Commerce Marketing Efforts with Services
Bronto’s Managed Services team offers deep, specialized expertise so comprehensive you can seamlessly outsource any portion of your email marketing execution to us.
Commerce Marketing Spotlight Series: The Art of Effective Engagement
See what a few of our talented speakers had to say about the best way to keep customers engaged with your brand all year round.
The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets
Custora’s Brett Robbins offers his insights on creating a unique, differentiated customer experience. From farketing to sock puppets, this is one episode you won’t want to miss.
Key Holiday Trends That Keep on Giving
Getting ready for an early shopping season can come with great challenges. Let’s take a look at a few trends from the past few years to help you identify opportunities for success.
Notes From the Field: London Edition
During the second stop of our Commerce Marketing Spotlight tour, three Bronto users offered inspirational ideas for marketing success. See what they had to say.
The Power of the People: How User-Generated Content Can Boost Sales
Satisfied customers are one of your most valuable assets. You should work to keep them happy, but you can also use them to your advantage.
Notes From the Field: Spotlight Speakers Share Strategic Successes
At the first stop of our Commerce Marketing Spotlight tour, four Bronto users gave their unique insights on ecommerce success. Here’s what they had to say.
Three Ways to Capitalize on Convenience Culture
In retail, convenience isn’t just about speed. It’s about improving the entire shopping journey. See how retailers are using technology to do just that.
Commerce Marketing Spotlight Series: Let’s Get Personal!
The first event is just days away! See what a few of our insightful speakers had to say about creating the most personalized experience for their customers.