Bronto Blog

I recently had a chance to hear Kelly Murtha, the Director of Relationship Management at Netflix, speak at the Email Evolution Conference in San Diego. As a new Netflix user I was interested to hear more about the email program that I had been just introduced to, and Kelly provided insight into what they’re doing to really leverage the email channel.

Now, their emails aren’t the most visually appealing things out there, but they are functional and effective. I don’t want to get into too many low level details, they get a lot of that right. Consistent and appropriate from names, good subject lines, and attention to images-off rendering - it’s all good, but I want to talk more about the strategy they have.

Welcome To Netflix!

I see the cornerstone of their email marketing program as their new member life cycle campaign. As soon as you sign up, Netflix welcomes you to their world - they are teaching you their lingo and telling you what the next steps are. Read the rest of this entry »