Bronto Blog

A fellow Bronto recently IM’d me a fantastic article from Slate author, Michael Agger. How we read online is a sagacious, witty piece outlining how:

We.

Read.

Online.

(Once you read his article, the 3 “paragraphs” above will make more sense)

Mr. Agger talks about reading online (aka, the Internet, World Wide Web). Much of what Agger writes is relevant not just to “online” but also to email marketing. Specifically, he recommends:

1. A short paragraph at the top of the page…surrounded by white space…in small type
2. Bulleted lists
3. Occasional use of bold to prevent skimming
4. Short sentence fragments
5. Explanatory subheads

Simple, yet brilliant.

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