Bronto Blog

A new project is making waves in the email world. Email-standards.org is a newly launched site that scratches an itch that the email community has had for quite a while now - lack of standards. I don’t need to go much further than some of our own recent posts to prove that this is a hot issue:

• Designing for email certainly can be… - which directly addresses renderability issues between mail clients
• Quick and Easy Surveys - providing an alternative to the html forms which are just unreliable
• Outlook 2007 overview - even though this is a old issue, it’s still very relevant

Instead of being a generic email marketing group, this is a project with one central purpose: to help drive acceptance of one set of standards for email display in clients. Mark Brownlow took some time to pose a few questions to David Greiner, the head of this initiative. Check out David’s responses, they are really on the right track.

So, why is this important to you? As David put it,

…it will save them money and free up their time to focus on the content of their emails, not the coding. If those responsible for designing HTML emails could build them knowing they’ll display consistently across all major email clients, they can dramatically reduce the development and QA time required.

Wouldn’t it be great if you could focus more on email content and less on formatting? If so, check out the site when you have a minute, I think you’ll find it a very valuable resource.

Adam Covati
Product Manager at Bronto