Bronto Blog

As we discussed last week, Netflix does a great job of taking care of its new members with a helpful introductory life cycle program. Today I’d like to talk about the day-to-day emails that keep you involved with your Netflix account.

I’m quickly learning that Netflix works best when it’s an integrated part of your life. As you talk with friends and coworkers some one will mention a great movie and your first thought is, “is that in my queue?” Netflix encourages that mentality with ongoing emails that keep you involved with your queue.

Keeping You Informed

Whenever Netflix sends you a new dvd they also send an email letting you know what you’ll be receiving and an estimate on when it will arrive. Upon receiving a returned dvd they send another email. These emails are quite helpful, it’s good to keep your customers informed, similar to shipment confirmations for retailers. Read the rest of this entry »