Bronto Blog

When I say Viget Rocks, I’m not talking about their 2007 Holiday Project (although that was pretty cool). Instead, what I’m referring to is Viget’s July 2008 newsletter. Overall, I’d give it an A-. I’ll use Lisa Harmon’s recent post on the 7 Message Components as my guide as we step through Viget’s email. In order to follow along with the components below, please click on the image to the right.  In Firefox, you may have to zoom in to see the full image.

1. Preheader: Viget misses the boat on this one. You could (maybe) argue that the forward link is part of the preheader, but that would be a stretch. Not a huge deal, especially as this newsletter was more informational vs. promotional, but certainly on the list of talking points for the next Viget call.

2. Header and Navigation: Creative, witty, and warm - Love to see the word “Thanks” and the phrase, “We think you’re the coolest” in the header. Also really like the Web 2.0 “July 2008″ - highlighted, ripped off piece of notebook paper. Hip. Cool. 2.0.

3. Primary Message: The above-the-fold, primary message, was clear and concise. It was an invitation to read the Viget Happenings; a recap of the goings on. But…lots of links. More on that below.

4.Table of Contents (TOC): I’m not a huge fan of TOCs (as noted in the comments section of Lisa’s post), and Viget’s newsletter doesn’t include one.  However, the message is short enough that a TOC is not necessary. A good thing. So, no points off for a missing TOC.

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