Bronto Blog

The power to persuade a consumer to click within your message is only heightened with a Preheader.

During this episode of BrontoFire, we explore the effectiveness of this email marketing element by focusing on four major online retail campaigns: Bed Bath & Beyond, Brooks Brothers, Expedia and Orvis. We review and debate the strength and execution of each Preheader in an effort to find the strongest example to follow.

Can’t watch the video? Try viewing it on YouTube.

Listen and learn by watching our video now and plan to utilize a Preheader in your next campaign.

Tune in next month, when we analyze how online retail messages render with Images Off and On.

Kimberly Snyder and DJ Waldow
Account Managers at Bronto