Bronto Blog

“Email Blast” - the one phrase in email marketing that raises the hair on my arms. I equate it to the internet version of a space shuttle launch. I guess email is sent into space (kinda), but the terminology still does not fit.

I spend the majority of my day working with clients discussing email marketing best practices, innovation, and strategy. During this time I hear and see the term “email blast” more than I care to admit.

Below are snippets of actual client emails I’ve received:

• “We’ve been doing email blasts for 10 years and…”
• “…compare individual blasts to other blasts…”
• “…sending direct mail and email blasts to customers…”

And client phone conversations I’ve had:

• “I just sent out today’s email blast…”
• “Hey DJ, can we review the blast results? Read the rest of this entry »