Bronto Blog

A few years back at Bronto, I spent my days “closing deals” as a member of the sales team. While I certainly don’t remember every single prospect/client I spoke with, I do recall quite a few. One in particular stuck out in my mind because of their interesting name (OrangeCoat), in vogue philosophy (open source), and memorable names of the co-founders (Adam and Evan).

I first spoke with Adam and Evan in early 2006. To make a long story short, the timing was not right for them to invest time/money into Bronto. Fast forward 2 1/2 years (not a typo…I wrote years) and this email arrived in my Bronto inbox.

From: Adam Gautsch
Subject: What’s Cooking at OrangeCoat?

Creative copy. Catchy subject line. I marked it as junk. Why? While my memory is fairly good, I did not immediately recall who Adam Gautsch was nor did I recognize the company name OrangeCoat. Spam. Wait…spam is unsolicited email, right? I gave OrangeCoat permission to email me 2 years ago. That’s explicit permission, right?

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