Articles Tagged with "Email Marketing"
Recommendations Standard Available to All Bronto Customers
Starting today, all Bronto customers have access to the standard version of our product recommendations engine in the Bronto Marketing Platform, at no additional cost.
Introducing New Reports: Fast Insights and Intuitive UI
We rebuilt our reporting feature from the ground up, and it’s available in Bronto Labs today.
Why an Email Unsubscribe Can Be a Good Thing
While we hate to see them go, those dreaded unsubscribes can actually help you optimize your sending strategy and even trigger a boost in revenue.
Create a Call to Action That Packs a Punch
The call to action is arguably the most important part of your marketing emails. Follow these great tips to power up your CTAs and put them to work for you.
How Cognitive Content Boosts Engagement and Revenue
The right words have the power to inspire shoppers to act. Here are a few ways you can use a cognitive content platform to generate messages that convert.
A Quick Fix for Email Engagement
Bulked up holiday sending can have dire consequences for engagement once things settle down in the new year. Escape the spam filter and boost your open rates with these tips.
How One Bookseller Keeps Its Email Subscribers Turning the Page
With so many emails and offers flooding our inboxes, how can a brand get subscribers to regularly open their messages? Take a page from Bookbub’s playbook!
The Art of Personalisation for the Online Shopper
If retailers want to remain competitive and strengthen their relationships with customers, it’s time they start getting personal.
Customers Are King: Are You Giving Them the Royal Treatment?
These days, consumers expect more. The way they engage is evolving, and the competition is heating up. Being customer-centric is no longer a nice to have – it’s essential.
How to Use Bronto’s Message Editor
Take your messaging skills to a new level with helpful tips on using Bronto’s Message Editor to create custom emails and reusable content.
Getting Back Into the Inbox: A Case Study
See how one retailer went from spam complaints to sending success with a few smart changes to their email strategy.
Segmentation 101: Back to the Basics
To secure a coveted spot in your subscribers’ inboxes, take the time to tailor your messages with timely, relevant information.
Tools and Tips for Customer Loyalty and Advocate Marketing
Returning customers spend an average of 67% more than first-time shoppers. These tools can nurture and inspire your best customers to support your marketing efforts.
The Xs and Os of a Successful Valentine’s Day Email Strategy
Share the love with shoppers, and they might just return the favor. Tempt them to take a peek at your holiday offers with these tried-and-true tactics.
3 Tools that Engage and Convert Shoppers into Buyers
Here’s a look at tools retailers can use to engage shoppers and communicate with them in highly relevant ways that convert them into loyal buyers.