Bronto Blog

What’s the message from the Internet Retailer Convention & Exhibition in Chicago where Bronto has been exhibiting as an industry leader in email marketing this week?

In a slumping economy, retailers tell us that the effectiveness and efficiency of email marketing makes it even more important in their marketing mix. When consumer spending takes a hit, retailers need to work even harder to keep costs low, while maintaining revenue numbers. We’ve seen it before. Bronto client From You Flowers eliminated their catalog channel altogether; after realizing that the high costs of production (materials, printing, postage) didn’t come close to their email marketing returns. Read the rest of this entry »