Bronto Blog

The power to persuade a consumer to click within your message is only heightened with a Preheader.

During this episode of BrontoFire, we explore the effectiveness of this email marketing element by focusing on four major online retail campaigns: Bed Bath & Beyond, Brooks Brothers, Expedia and Orvis. We review and debate the strength and execution of each Preheader in an effort to find the strongest example to follow.

Can’t watch the video? Try viewing it on YouTube.

Listen and learn by watching our video now and plan to utilize a Preheader in your next campaign.

Tune in next month, when we analyze how online retail messages render with Images Off and On.

Kimberly Snyder and DJ Waldow
Account Managers at Bronto

Don’t underestimate the power of welcoming new subscribers to your email marketing efforts with a very clean, clear and convincing Welcome Message.

Can’t view the video? Try viewing it on YouTube.

In this month’s BrontoFire, DJ and I analyze welcome emails from the following big-name online retailers: NewEgg, Sierra Trading Post, Coach and John Deere. This simple yet very compelling message facilitates an immediate relationship with your consumers. Subscribers like to be recognized, thanked and embraced by a brand.

View our lively discussion on Welcome Messages today.

Next month, we’ll highlight online retailers implementing Preheaders.

Kimberly Snyder and DJ Waldow
Account Managers at Bronto

BrontoFire is live once again, focusing on the important role subscription landing pages play in forging an immediate relationship with subscribers.

DJ and I discuss the importance of utilizing this very effective email marketing tool to “sell” and ultimately “seal” the subscription.

Together we dive into how major brands are incorporating subscription landing pages and how some are missing a great opportunity to build a strong relationship right from the beginning. So, check out this new episode of BrontoFire and look forward to next month, when we analyze Welcome Messages with another live version of BrontoFire.

Kimberly Snyder and DJ Waldow
Account Managers at Bronto