Bronto Blog

I was recently told that I’ve been on a “car kick” these past few weeks. It all started with my EEC post on June 13th, “Enterprise: Great Intent, Poor Execution” where I discussed how Enterprise sent me a confirmation email (good) but then continued to send me emails even though I didn’t confirm (bad).

Today’s post will continue down the automobile comparison road as it relates to the taboo subject of…list rental.

At this summer’s Email Insider Summit, I sat at a breakout session where marketers were debating 3rd party list rental. Suffice to say, the discussion got quite heated. Seems like you are either on one side of the fence or the other…not much room in the middle. If you’re in good company, list rental is just as dangerous a topic as religion or politics (”the things we don’t talk about”). Later that evening, I sat at dinner between a friend of mine from another ESP and a gentleman whose company provides email appends and list rentals. Emotions flew back and forth for over 30 minutes.

Why is the topic of list rental so controversial? But first…

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