Bronto Blog

Email authentication is an attempt to prove that the person in the from address is who they claim to be. It’s not a guarantee of deliverability in any way, it just ensures you are really you. So if email authentication is not going to ensure your message is delivered, then why bother?

Let’s look at it like a license plate on your car. You should have one on your car when you drive, it’s a good practice. Now, it doesn’t provide a 100% assurance that you should be allowed to drive, but it’s a good start. If a cop sees you driving down the road without a license plate they will pull you over for sure. You may be authorized to drive, but they are going to look at you at lot more closely. So you should have a license plate no matter what, even if you are a law abiding driver.

If you were speeding, you wouldn’t expect a license plate to get you out of a ticket, would you? It just proves that you were the one speeding, and not some one else.

Both of these scenarios translate over to sender authentication. You should be using authentication as it can help to show that you are attempting to be a law-abiding email marketer. But if you are sending out bad emails then you can’t expect authentication to get your emails into the inbox.

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